CONSUME is an iconic pop art series by artist Hal Hefner, that is a call to action that evokes curiosity + conversation with socially conscious graphic imagery.
The CONSUME art series is a satirical take on pop culture, politics, products and people.
CONSUME is a social commentary on greed, corruption, narcissism, materialism, consumerism, hatred & bigotry.
Originally inspired by John Carpenter's 80's cult film, THEY LIVE and George Orwell's novel Animal Farm, the CONSUME art series calls into question the concept of CONSUMERISM and how it dictates our every day lives as human beings in the 21st Century.
CONSUME AT THE GLASTONBURY FESTIVAL:
The CONSUME series has been shown in galleries all over the world.
In 2016 the CONSUME series, consumed the Glastonbury Festival by not only influencing the design, look and feel of the Shangri-La destination, but by artistically focusing on the BREXIT event which happened during the festival. Shangri-La has been described as, " a lawless, Mad Max-ian wonderland where anything goes," by NME.
Shangri-La was branded with CONSUME and used to enhance the concept of the late night venue which was, "Media Hell, truth and lies." Using printed posters, banners, video and animation the Hal Hefner' s CONSUME series joined forces with other artists such as Shepherd Fairey, Darren Cullen, Pref, Steve Cutts and many more.
ABOUT HAL HEFNER:
Hal is an artist and storyteller who uses award winning art, design, writing and strategy to create experiences for the entertainment industry. Hal currently consults for Ridley Scott’s company, 3AM where he creates meta stories and primer content for blockbuster films, such as the Martian. While with Fourth Wall Studios Hal helped to create a technology driven web series platform called Rides.tv which produced the Emmy award winning series Dirty Work. With Ignition, Hal participated in the creation of digital experiences for many studios including Fox, Paramount, Netflix and the SyFy channel as well as brands like Nike, NFL and Playstation.
Through the years Hal has created video game art for THQ, wrote and illustrated Heavy Metal Magazine’s first webcomic, Gates and wrote a biopic on comedian Bill Hicks, currently in production.
Recently, Hal created an intellectual property, an Alternate Reality Game (ARG) centered around an ancient cult, in which he sold to acclaimed author James Frey and it’s being absorbed into the universe for his trilogy of books and movies called Endgame.
Hal currently creates daily art challenges for DeviantArt, in an APP called Sketch This, which lives inside of Autodesk's SketchBook Pro.
"TECHNOLOGICAL TENTACLES CONTROL US:
In the form of likes, hashtags, imagery and sounds.
It’s our turn to wake up and recognize.
It’s time to think for ourselves and #CONSUME our own thoughts, not what they tell us.
We must CONSUME or we will be CONSUMED."
- Hal Hefner