extravagant or intensive publicity or promotion.
"she relied on hype and headlines to stoke up interest in her music"
synonyms: publicity, advertising, promotion, marketing, exposure;
a deception carried out for the sake of publicity.
plural noun: hypes
verb: hype; 3rd person present: hypes; past tense: hyped; past participle: hyped; gerund or present participle: hyping
1. promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.
"an industry quick to hype its products"
synonyms: publicize, advertise, promote, push, boost, merchandise, build up; informalplug
"a stunt to hype a new product"
THE HYPE: LEMONADE
1) If you are not black, don't bother to comment, write about or try to understand BEYONCE - LEMONADE because you won't get it because you're not black.
See: Dear White People Who Write Things: Here’s How To Write About Beyonce’s Lemonade
2) The white media narrative:
See: Rolling Stone commenting on White People Responding:
3) White people agreeing not to explain Lemonade.
See: Huffington Post- White Commentary on ‘Lemonade’: No One Asked Us